Fanta

This was a brief from the 2024 Young Ones competition. 

Fanta has always been perceived as a kid’s brand, making kids grow out of Fanta as they reach their teens. Artists are tasked with making Fanta relevant to 18 year olds. Fanta is the world’s biggest fruit flavored sparkling soda, known for its fizzy, delicious refreshment. Fanta is seeking to expand their target audience, and give Fanta a meaningful role in their lives to unlock the brand’s next stage of growth.

Using trending grunge and zine aesthetics to appeal Gen-Z audiences, Fanta will be showcased in an exciting bright and bold in your face grunge collage.