Art of the title
Art of the Title is an online publication that focuses on title sequence design for television, film, video games, and conferences. The project brief was to create a logo title lock up for a fictional film. This animation will be used for trailers in the theater, online, and on TV.
RESEARCH
The movie assigned to this brief was Busan, an Action/Adventure Warner Bros. film set for 2025 release. Film Synopsis: A daring thief must navigate the criminal underworld of Busan to pull off an impossible heist and save his family. Busan is a high-octane action adventure filled with heart-pounding chases, explosive action, and a race against time.
LOGO TREATMENT
Referencing pre-existing action movie logos, many of them featured big, bold letters and bright, high contrasting colors such as red, black and white. So these various type studies were made with bold font choices and Korean text to reference the setting of the film.
This approach would focus more on the mood and atmosphere of this action film. Featuring fast movements to symbolize the race against time, and visuals that are reminiscent of the glowing neon signs of Busan.
pitch approach 01:
This animation approach would focus more on the story of the film by literally turning the bright city-scape of Busan upside down to reveal a dark underground version for the title to reveal.
pitch APPROACH 02:
With the 2nd approach having a more legible color palette, the simple story was working. Though the flip should focus less on a camera move, and more in geometric distortion and camera glitching to symbolize the flip in reality.
chosen direction
first pass animation
animation notes
second pass animation
Now with better camera moves and developed 3D styleframes, the client notes were to add more contrast value in the lighting, and to start the disintegration of the buildings sooner, having the last shot with them completely broken.
Though the assets used are in a photorealistic style, I opted for a more stylized lighting approach, referencing cyberpunk media. While the assets and textures are from KitBash, I created all the lighting and atmosphere for these scenes.
When importing KitBash assets into Cinema for Redshift, the texture nodes need to be edited and given Redshift render tags to work properly. I prepped the textures on all the models for Redshift use, and used those files as XRefs in my scene to have all assets readily available and ready for rendering.
XREF FILES
ANIMATION Process
LANGUAGE CHANGE
All scenes use various KitBash3D Models. The signage for these assets had English and Japanese characters. To further immerse this scene in the Korean setting, the assets were changed to the respective language. I also had to add Korean as a language keyboard extension on my machine to be able to use different fonts for Korean text.
LIGHTING PASSES
Audio suite
Working with sound engineer, Kelly Warner, this piece needed an intense action music bed, but also have the distorted glitchy elements of the visuals incorporated into the sound design.
FINAL ANIMATION
16:9 HD format for home streaming.
2.40:1 aspect ratio for theatrical release.