WARNER BROS. ID
Warner Bros. is a film and entertainment company. Over the years, the company has presented variations of its logo, incorporating unique additions and updates for specific movies and features. This brief was to make a 5-7 second animation of the Warner Bros. logo into the movie it was introducing. One in an aspect ratio for streaming, and another for theatrical release.
The movie assigned to this brief was The Bride! Directed by Maggie Gyllenhaal, this 2025 movie is listed as a drama, horror, and romance. It is a remake of the classic 1935 Bride of Frankenstein.
Film Synopsis: In 1930s Chicago, Frankenstein asks Dr. Euphronius to help create a companion. They give life to a murdered woman as the Bride, sparking romance, police interest, and radical social change.
RESEARCH
Image from Director’s Instagram
IDEATION
Upon receiving the brief and film synopsis, much of my initial ideations were based off of the source material of Frankenstein iconography such as labs and tesla coils. Other storyboard concepts focused on the new aspect of 1930s Chicago and the Bride being a murdered woman.
LOGO TREATMENT
To tap into the horror aspect of this movie as well as reference the source material, I created a Warner Bros. logo with a multi-texture stitched up Frankenstein-like appearance. Textures such as flesh and rusted metals to visualize the grotesqueness of Frankenstein and his Bride being made out of different parts of corpses.
AUDIO SUITE
Since this movie is a remake of an old classic, the music bed would be an homage to the original source material of the 1931 Frankenstein theme. This would play into the nostalgia that audiences have for Frankenstein. Though this theme would be more melodically beautiful, yet dark. These tracks were made in collaboration with audio engineer, Kelly Warner.
This concept would pay homage to the source material, making it clear that this is another Frankenstein remake. Though by scattering hints of this new setting throughout the scene, it’s not like all the other remakes already out there.
approach 01:
FRANKENSTEIN HOMAGE
Using a 1930s Chicago city-scape as a backdrop and atmospheric inspiration, the visuals would have a timely vintage film filter throughout the animation. It would slowly fade toward the end to indicate this is a modern remake.
APPROACH 02:
1930S CHICAGO
Given the note to combine all my different initial ideas, I created this new animatic incorporating elements of anatomical drawings, lab materials, newspaper headlines about the murder, and the famous electrifying tesla coils we often associate with Frankenstein.
The pacing for the first animatic was odd, so this second version started from the bottom and gradually went upwards. A gothic wedding bouquet was added and a police car in the background to convey the hectic city.
CONCEPT LOOK DEVELOPMENT IMAGES
Ultimately both concepts had too much going on and needed to be drastically simplified for a 5 second logo reveal animation.
The new animation would feature the logo in a stormy sky above skyscrapers with a bridal veil to reveal the logo. This approach ultimately combined both concepts in a more digestible manner.
chosen direction
first pass animation
ANIMATION notes
SECOND PASS ANIMATION
The overall scene was lacking depth, the scale felt too small. The cloth felt too light for something bigger than the buildings below.
This second pass animation included a smoother camera move that had a tighter frame on the logo to harken back to classic Warner Bros. logo intros. The cloth was given more weight and more clouds were added into the scene at different foregrounds.
ANIMATION Process
The logo, clouds, buildings and rain were built in Cinema4D. Much of the final look was done in post by compositing storm footage in After Effects, adding blurs and color grading. For the final animation I was given the note to improve the textures and give the veil more weight.
FINAL ANIMATION
16:9 HD format for home streaming.
2.40:1 aspect ratio for theatrical release.