AI Concept: AI Generated Haunted House

The goal for this project will explore emerging technology, particularly A.I., as a way to generate original form or to re imagine an existing design. The learning objects are to explore emerging technology to generate original form, particularly A. I. As well as understand the appropriate scope of a project, and learn to establish a production schedule.

This concept is inspired from Universal Halloween Horror Nights. Every year the park’s Halloween attraction has new merchandise to fit the years theme and every haunted house has their own title card and poster with a story to it. For this I would use ChatGPT to generate a fake haunted house name and synopsis. With that I would design a title card, ad, and poster based off it. AI Imagery would be integrated into these designs.

RESEARCH

schedule and deliverables

11.16 - Exploration Proposal

11.20 - AI Prompt and Title Card
ChatGPT Haunted House concepts and 1 title card design

11.27
- Title Card Animation
Moving title card design into After Effects for animation after design revisions

11.30 - HHN Ad
1 Advertisement for selected haunted house

12.04 - Haunted House Poster
With past revisions, a full poster would be made for this house.

12.07 - Final Delivery
1 Animated Title Card (15 Sec 1920x1080)
1 Poster (24’x36’)
1 Universal Horror Nights Advertisement
Billboard Ad: 1840x526px
Mobile Ad: 360x300px
Mockups
Process Explainer video (1 Min 1920x1080)

Chat GPT Generated Haunted House:
Venture into the long-abandoned Phantom Manor, where vengeful spirits linger in every shadow. Unravel the mysteries of this haunted estate as you encounter ghostly apparitions, ethereal whispers, and the tormented souls trapped between life and death.

1.) AI prompt with Chat GPT

2.) Possible AI imagery asset integration

3.) Designing in Photoshop

4.) Design animated in After Effects

aI PROMT:

TITLE CARD

ADVERTISMENTS

Using Adobe Firefly, haunted house photos would be generated to be used as the main graphic in an advertisement for the haunted house attraction

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Future Proof Branding

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2D Compositing